Our story 

We are a boutique marketing, design and communication agency – with a twist. We're a freelance collective, made up of top-of-their game communication specialists working across a range of organisations and business sectors. 

Our business has creativity and innovation at its core; our freelancers come together as a fluid agency, bringing fresh ideas and diverse experience to the table - keeping our services cutting edge for our clients. We have extensive experience of executing award-winning, high-profile communications strategies for charities, public sector, third sector and business, with proven results. Our unique set up ensures that our clients have a diverse mix of integrated marcomms professionals with extensive and varied expertise - a winning formula.

We’re based in Shoreditch’s finest innovation space, THECUBE on Commercial Street, London. The space is home to a collaborative community of entrepreneurs and innovators working in science, fashion, business analytics and on social impact projects. THECUBE community shares skills, resources, and intelligence to problem solve collectively and launch new business.


Wildfire Collective was founded by our director, Sarah Emberson MSci MCIPR. Sarah has lived a life of change, creativity, opportunity and diversity – and it’s these values that define our agency. Our ethos is to encourage the sharing of professional ideas and skills to benefit clients, freelancers, the community and wider world. Our founder is a Member of the Chartered Institute of Public Relations, and the collective abides by the Institute’s Code of Conduct; a commitment to ethical behaviour in public relations. Sarah began her career in communications for a government agency, before working in the not-for-profit, educational, charity, trade union, corporate and small business sectors. 

John Kelly joined Wildfire as a Director in March 2014 as the business expanded to take on more digital, film, design and web work. John brings a wealth of experience and expertise to the team, with his eclectic career spanning all things digital, from sound engineering, film editing and production, web design and maintenance to event and exhibition management and logistics, and even so far-reaching as teaching English and information technology at an international university in Bangladesh. Suffice to say, Wildfire has all your digital needs covered now John is on board. John acts as client account manager alongside Sarah, skillfully guiding your projects from conception to completion, with enthusiasm and a smile.