Wildfire Collective was founded by our director, Sarah Emberson MSci MCIPR. Sarah has lived a life of change, creativity, opportunity and diversity – and it’s these values that define our agency. Our ethos is to encourage the sharing of professional ideas and skills to benefit clients, freelancers, the community and wider world. Our founder is a Member of the Chartered Institute of Public Relations, and the collective abides by the Institute’s Code of Conduct; a commitment to ethical behaviour in public relations. Sarah began her career in communications for a government agency, before working in the not-for-profit, educational, charity, trade union, corporate and small business sectors. 

John Kelly joined Wildfire as a Director in March 2014 as the business expanded to take on more digital, film, design and web work. John brings a wealth of experience and expertise to the team, with his eclectic career spanning all things digital, from sound engineering, film editing and production, web design and maintenance to event and exhibition management and logistics, and even so far-reaching as teaching English and information technology at an international university in Bangladesh. Suffice to say, Wildfire has all your digital needs covered now John is on board. John acts as client account manager alongside Sarah, skillfully guiding your projects from conception to completion, with enthusiasm and a smile.